See the Burnley FC kit J.J. Watt designed and promoted as 'The Milkman'

J. Watt, a minority investor in English soccer club Burnley FC, has been involved in a promotional effort for the team. He designed and promoted a kit for the club, referred to as "The Milkman".

The message behind this effort is that the cream always rises to the top. This phrase is being used to convey a sense of optimism and excellence for the team. J.

Watt's involvement with Burnley FC and the kit design can be found in the Galveston County Daily News.