Merchants are being pushed to strengthen their direct relationships with customers due to a trend in consumer shopping. This shift is driven by the growing use of AI chatbots in handling consumer purchases.

As a result, businesses are looking for ways to maintain customer loyalty. The increasing prevalence of AI in shopping is driving this effort to uphold more personal connections with customers.

Further information on this trend can be found through the Galveston County Daily News, which reports on the impact of AI shopping on merchant-customer relationships, citing a report from Adyen.