Retailers are working to stay visible as shoppers turn to artificial intelligence for product recommendations. This trend is driven by the growing use of chatbots like ChatGPT and Google's Gemini. As a result, retailers are trying to appear in the results generated by these chatbots.

The goal is to reach customers who are using these tools to inform their purchasing decisions. Further details on this development are available from the source, which reports on the efforts of retailers to adapt to this shift in consumer behavior.