Texas Tech is looking to change its image in the college football scene. Joey McGuire is promoting the idea of embracing a villain narrative for the team in 2026.
This new approach may be a significant shift for Texas Tech, as the team has not historically been a dominant force in college football.
Further information on this development can be found in the Galveston County Daily News, which initially reported on McGuire's plans for the team's image.
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